Future Trend: Display Advertising as a Political Marketing tool? – By Ted Dhanik

This is a very plausible route that politicians can utilize to get more votes and focus on reaching more people. With the focus of display advertising being on the consumer, it provides the politician a great advantage when trying to reach out to constituents on a specific issue.

Traditional media is great for reaching a wide variety of people, for announcing a candidacy, or making a speech on a specific topic or subject. But when a candidate is looking to gain more votes, they tend to look in specific places where their opinions will match those of the constituents.

In display advertising, this is what would be campaigned. If a politician wanted to focus on a specific group of people, a high quality ad would be placed on a high traffic website that will attract their attention and divert them to the candidate’s website. This visibility is exactly what candidates want. And when the visibility is narrowed down to a target group of people, the chances of gaining the votes, or at least interest, increases significantly.

PACs can also use display marketing as a significant tool to influence voters. By placing ads on specific pages based on the interest of the target group, the PAC can introduce either a new political argument to the consumer, or lead them to a site that promotes the PAC and the position itself, or the candidate. Either way, utilizing display marketing would be a very cost effective measure for PAC’s to use to disseminate political information to specific groups.

So is display advertising something that could be used in future political races to increase knowledge and raise votes? Probably.

Guest post provided by Ted Dhanik. Ted Dhanik is the CEO of marketing and display advertising company engage:BDR. Consult Ted Dhanik and boost your visibility.